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Active RESEARCH AND INNOVATION UKRI Gateway to Research

Co-Producing EDI Interventions for Virtual Production

£12.76M GBP

Funder Arts and Humanities Research Council
Recipient Organization University of York
Country United Kingdom
Start Date Dec 01, 2024
End Date Nov 30, 2028
Duration 1,460 days
Number of Grantees 3
Roles Co-Investigator; Principal Investigator
Data Source UKRI Gateway to Research
Grant ID AH/Z506424/1
Grant Description

The UK's film and television sector is renowned for outstanding storytelling and world class workers. Attracting productions from around the world, the sector continues to be cited as a success story of the country's creative industries. However, certain ingrained practices, such as excessive working hours and reliance on freelance work, problematic hiring practices and lack of training, as well as forms of discrimination and exclusion, prevent many hopefuls from sharing in that success.

As a result, 90% of the industry workforce is white, 56% is male and 63% of jobs in the UK are concentrated in London and the South East.

With new technologies and filmmaking methods growing, specifically virtual production (VP), the sector is at a moment of disruption. Disruption we will harness to create positive change. VP enables the creation of digital environments captured on camera in real time, instead of being added in post-production.

By using videogames engines, LED walls, VR and live greenscreen in studios, production crew can view computer generated content throughout the production process and the cast can interact with a virtual environment and CGI characters.

The changes VP is driving have huge potential to create a more inclusive film and television industry. VP needs less location shooting and more facilities are being built outside traditional production centres such as London. The efficiencies VP brings allow more remote working, better planning of schedules, and less fixing things 'on the fly' or in post-production.

These shifts offer important opportunities for addressing equality, diversity and inclusion (EDI) challenges, and are cited by industry practitioners as reasons to adopt VP. However, given the sector's poor EDI record positive change through VP is not guaranteed. Deeply embedded issues remain, including informal hiring practices where success is dependent on access to networks developed either on-the-job or through social connections; precarious employment practices that limit the ability for people with fewer economic resources to sustain work, especially in early career stage; the demand to work long and intense hours; and a lack of opportunities for continued skills development which can limit progression.

All Grantees

University of York

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