User centred design of digital services for increased demand response

The project’s overall aim is to promote demand response among households by developing and testing two different design concepts to that end: real-time feedback that meets the needs of customers with power-based price models and prosumers with photovoltaics.

The study is empirical and conducted as part of a collaboration project in Älvsjö, which includes academia, industry and the public sector.

Using methods for user-centred design, all target groups of the project are involved in the development of the design concepts, which are thus rooted in their everyday lives.

As part of this process, the goal is to increase knowledge on how climate-related, goal-based, normative as well as appliance- and activity specific feedback can be designed to increase awareness and promote behavioural change.