Private, industrial and public electricity consumers as a flexibility resource

Capacity shortage in electricity grids threatens to slow down societal development. An increase in demand side flexibility is considered to be part of the solution.

The technological potential is known, but knowledge about electricity users’ awareness and acceptance in this context is scarce.

Against this background the project aims to increase knowledge on the psychological and socioeconomic potential for, as well as private, industrial and public electricity consumers’ drivers and barriers for contributing with, demand response as well as what role information campaigns, municipal energy audits, individual feedback and power tariffs may play in this respect.

The theoretical approaches stem from the disciplines psychology and social marketing, whereas the empirical starting point consists of a collaborative project between a local distribution system operator and a municipality.