AN EVIDENCE-BASED APPROACH TO CATALYZE REDUCTION OF ILLEGAL SAIGA HORN TRADE IN CHINA

THE PURPOSE OF THIS PROJECT IS TO REDUCE THE THREAT OF POACHING AND TRAFFICKING TO SAIGA ANTELOPE BY UNDERSTANDING THE SAIGA HORN SUPPLY CHAIN AND CONSUMPTION ENVIRONMENT IN A KEY CONSUMER COUNTRY (CHINA) AND CATALYZING DEMAND REDUCTION THROUGH EVIDENCE-BASED BEHAVIORAL SCIENCE APPROACHES.

SPECIFIC ACTIVITIES OF THIS TWO-YEAR GRANT INCLUDE: (1) A STRATEGIC STUDY ON THE SAIGA HORN ILLEGAL SUPPLY CHAIN AND CONSUMPTION ENVIRONMENT IN CHINA, (2) SYSTEM MAPPING AND CREATION OF A BEHAVIORAL TARGET STATEMENT, (3) DEVELOPMENT OF A USER JOURNEY MAP TO UNDERSTAND AND IDENTIFY THE FACTORS DRIVING THE TARGET BEHAVIOR, (4) DEVELOPMENT AND SELECTION OF THE BEST APPROACHES TO ADDRESS THE IDENTIFIED BEHAVIORAL BARRIERS, (5) TESTING OF EVIDENCE-BASED INTERVENTIONS TARGETING SPECIFIC BEHAVIORS OF KEY ACTORS IN THE SAIGA HORN SUPPLY CHAIN, AND (6) DISSEMINATION OF KNOWLEDGE AND INSIGHTS ON SAIGA HORN DEMAND REDUCTION TO RELEVANT STAKEHOLDERS.