Reducing Threats to Wildlife from Urban Bushmeat Demand: Tackling the Challenges in Kinshasa, DRC

The purpose of this project is to support a conservation effort in Pointe Noire, Republic of Congo, by raising awareness about the consequences of commercial bushmeat hunting and trade and by building a constituency to decrease the demand for bushmeat among urban populations.

The project is intended to conserve wildlife hunted for the luxury bushmeat market, including species such as primates and pangolins occurring in a nearby site of USFWS conservation support, Conkouati Douli National Park.

Specific activities include: (1) mapping out the conservation risks and opportunities of urban bushmeat consumption, including analysis of supply, demand, and law enforcement; (2) strategic engagement of stakeholders, using a theory of change, to support a public bushmeat reduction campaign; and (3) development of a public campaign to change bushmeat supply and demand, including identifying the right message and how it will be delivered, working with a coalition to communicate the message, and marketing research to understand how key audiences are best targeted.