Reducing Demand for Hawksbill Turtle Shell Products and Supporting Law Enforcement at Trading Points of Turtle Shell Raw Material in Indonesia

(1) creating a supporters network in the Indonesian travel industry; (2) implementing an outreach campaign for international tourists to increase awareness about the impacts of turtle shell trade; (3) developing an outreach campaign to change consumer behavior (using the slogan KEREN TANPA SISIK COOL WITHOUT SCALES) and to designate turtle products as out of fashion; (4) conducting market surveys to measure the success of project activities; (5) establishing a certification approach to reward shop owners who discontinue selling turtle shell products; (6) undertaking an investigation at identified manufacturing centers and trading points; and (7) supporting law enforcement by establishing relationships and reporting results of investigations.