Breakthrough-ACTION

Breakthrough-ACTION will use state-of-the-art, evidence-based tools to encourage people in developing countries to adopt healthy behaviors, from using modern contraceptive methods to sleeping under bed nets to being tested for HIV.

Much of the work will harness the power of communication - from mass media campaigns to TV and radio dramas to simple posters in a health clinic - to inspire long-lasting change.

The project will also take advantage of other behavioral science approaches such as behavioral economics and human-centered design to improve programs.

The program - which builds on a prior five-year, 31-country project called the Health Communication Capacity Collaborative (HC3) - is expected to be double the size. It will be led by CCP who will partner with Save the Children, ideas42, ThinkPlace Kenya and Camber Collective.

Breakthrough-ACTION will also be supported in the field by ActionSprout, the International Center for Research on Women and Human Network International. CCP is based at the Johns Hopkins Bloomberg School of Public Health.