Helping Mothers and Children Thrive (HEMAYAT)

HEMAYAT will increase access and availability of gender-sensitive family planning, maternal, newborn, and child health (FP/MNCH) services at the facility and community levels while supporting introduction and scale-up of culturally appropriate, cost-effective, high impact interventions that strengthen the Ministry of Public Health's (MoPH) basic package of health services.

HEMAYAT will work to strengthening the technical and stewardship capacity of Reproductive Health and Child and Adolescent departments of the MoPH, Provincial Public Health Officers, in-service and pre-service training institutions, implementing NGOs, and communities.

HEMAYAT will collaborate with the MoPH to broadcast and disseminate an already-developed FP TV series in local languages.

Other mass media endeavors include billboard messaging, written FP messaging, and radio spots with both FP and gender awareness content. HEMAYAT will also support media outlets which provide high volume and quality FP coverage.