Travel grant (2024), Singapore, Agri-Food Tech, 18-22 November

Purpose and goal:

The purpose of the project is to investigate Singapore as a potential market for Théa´s tea drinks. Théa is a functional drink that combines the natural health benefits of various teas with playfulness of lemonade. As tea is one of the most popular beverages in Singapore, the aim is to expand Théa´s presence in the region and appeal to a broad consumer base with our unique concept.

Expected results and effects:

The expected outcome is to gain a deeper understanding of the Singaporean market´s tea and beverage preferences, including consumer behaviors, trends and the competitive landscape.

If the project leads to a successful market introduction, Théa can strengthen its brand globally by establishing itself in a dynamic and international city like Singapore. Approach and implementation:

Our planned schedule includes participation at Singapore Agri-week, where we will demonstrate our beverages, gather valuable feedback and meet both beverage distributors and representatives from the grocery trade during the fair. At the same time, we will participate in various events arranged by Business Sweden, where we will learn more about sustainable tea growing and where we will also have a booth to increase our visibility and reach out to potential customers.