Regenerated agriculture

Purpose and goal:

Our future prototype builds an inclusive agriculture, with social, economic and ecological sustainability, where multiple competencies are used to accelerate innovation in the food system.

We challenge the operation of today´s agriculture as we believe it is a possible contributing factor to the situation agriculture finds itself in with low profitability, high social ill health and sustainability challenges. With our prototype we want to challenge and inspire new structures and new solutions to achieve our mission: a regenerated food system for 2038.

Expected results and effects:

1. We want to address the great challenge of recruiting in agriculture. Today, the profession is labor-intensive, heavy, lonely, financially challenging, and most often the profession is passed down. We want to challenge the role and tasks of the farmer by introducing new skills in the industry for a regenerative shift.

2. We want to equalize the balance of power between the primary producer and the trade in order to increase the farmer´s power and strengthen the economic situation. Approach and implementation: 1. Work package 1- Project management and reporting. 2. Work package 2- prototype the idea with relevant actors through creative and co-creative processes.

3. Work Package 3 Build Collaborate and Test - Create the prototype environment, including physical environment in the exhibition space, job advertisement, create recruitment film,

4. Work package 4 Evaluation and lessons learned - Carry out co-creative workshop with those in power, stakeholders and industry. Bring lessons learned into the innovation environment 5. Work package 5 Communication