The intuitive hub

Purpose and goal:

The aim of the project is to increase the understanding of individuals´ perceptual and cognitive processes that affect the experience and perception of transport/mobility hubs with a focus on visual measures. Human perception and sensory processing of hubs can vary at the individual and group level. It can add another approach to the design of hubs.

In the project, we 1) create a cross-functional team with actors on the theme of visual search and movement at mobility hubs 2) develop a concept plan for a larger proof of concept project. Expected results and effects: The project will deliver the following results:

New collaborations in the development of mobility solutions, to increase the application of behavioral science knowledge in the field of mobility. New ideas for or matches between societal needs and mobility solutions. The project will contribute to the following effects: Promote a mobility system that is more adapted to individuals´ unique experiences, prerequisites and needs.

Challenge the role of the mobility system to find solutions that have the potential to contribute to solving societal challenges. Approach and implementation:

Work package 1: Mapping & knowledge building of relevant theories, concepts, guidelines with regard to visual measures in the built environment (e.g. visual stress, perceptual flow)

Work package 2: Concept development: selection of transport hubs for analysis of challenges/measures and demonstration of data collection to develop a concept plan

Work package 3: Preparation Proof of Concept phase: In a follow-up project, indicators will be developed and tested to measure and follow up deficiencies and improvements in the environment