Be-in, Be-out technology and market fit in Sweden

Purpose and goal:

The aim of this research project is to implement automated ticketing and novel business models for the public transportation sector while also enhancing travel flow and behavior analysis. The objective is to make the travel experience more seamless, secure, and equitable. By leveraging sensors in passengers´ mobile devices and other relevant data sources, the project intends to obtain highly precise location data.

This approach will enable mobility operators to automate ticketing processes and gain valuable insights to optimize their services further. Expected results and effects:

The expected results from the project is to be able to determine if an automated ticketing solution works as needed and can act as a true replacement of existing ticketing methods. By doing so the solution will make the journeys more friction less and create a better user experience which can generate more use of public transportation.

Approach and implementation:

The project is split up into 6 different work packages with measurable goals with their own time lines, mile stones and tasks. We aim to implement the first version of the technology and needed external sensors onboard buses H2 2023. This will act as our environment where we can gather data, test technology, models and business models and further enhance and adjust the technology and business models. We will also gather data using surveys based on the same infrastructure.