From company to growth company - utilization of innovation in animal health for maximized customer value

Purpose and goal: ** Denna text är maskinöversatt **

The aim of the project was to explore how Emollivet can go from business to growth business. When the company started, there was a product idea that was initially developed and tested together with customers with positive feedback. Before the development continues within this track, Emollivet has through this development project interacted with problem owners to investigate whether the technology has the potential to solve major customer problems that can lead to a growth business. All objective have been met and there is a clear plan for the next step.

Expected results and effects: ** Denna text är maskinöversatt **

Expected results from the project were that Emolivet would get a clearer picture of the customer problems that Emollivet has the potential to solve and gain business insights on how Emolivet can get maximum leverage on innovation. With the results generated through the project, the plan was that Emollivet could then develop a credible plan for the company that takes the company to the next value-adding step.

Through the project, both the first market and the total market potential have been identified and there is a clear plan, the launch of a first product. Approach and implementation: ** Denna text är maskinöversatt **

The activities in the project were carried out through interaction with animal owners and actors in the animal health market. The main activities were: 1) Investigate which problems Emollivet´s technology has the potential to solve and the willingness to pay. 2) Examine how big the identified problems are and how many have these problems.

3) Identify which activities and costs are linked to the choice of problems to be solved

Analysis was done before the project and a well-thought-out plan was created, hence the project was carried out as planned.