An exchange for the Advertising industry

Purpose and goal:

Our objective was to stabilize the advertising market against e.g. corona crisis. This would save many advertising jobs. We have developed a solution that seems to do just that, and our objective was to test the solution. We are currently trying to get the required agreements. When we receive the agreements, we can validate that our solution works as intended.

Expected results and effects:

We have far-reaching discussions with several advertising companies and are working to get the agreements needed. We have also developed much of the peripheral systems we need. Approach and implementation:

The plan was to use Vinnova´s money to pay salaries to developers who programmed our peripheral system. At the same time, we have worked to get the agreements that were needed. It turned out, however, that it took longer than expected to get the necessary agreements. The larger the company, the longer it takes. In hindsight, we should probably have worked with small companies, which would give faster results. However, they do not provide as much credibility.