Personalizing mental health care: validate product-market fit through beta launch

Purpose and goal:

The purpose of this project was to validate product-market fit through a soft beta launch in order to identify technical and functional shortcomings before a national growth phase. Expected results and effects:

We soft beta launched with 100 patients and 200 psychologists and psychotherapists. We were able to demonstrate initial product-market fit and identify multiple technical and functional shortcomings that have since been iterated. this has enabled us to achieve our main goal of building a more automated workflow of matching patients to therapists. The project also identified further opportunities for automation of the platform before Alpha launch, fall 2022.

Approach and implementation:

The project was conducted in two stages: pre and post-beta launch. Pre-launch focused on technical development and therapist/patient acquisition. Post beta focused on collecting insights and evaluating and analyzing the results, tracking clinical outcomes, evaluating technical shortcomings, and fine-tuning. We now have an initial roadmap for future development points that will enable us to start scale-up nationally.