Vividye - Sustainable coloring and de-coloring of textiles

Purpose and goal: ** Denna text är maskinöversatt **

To demonstrate Vividye´s concept in the textile value chain, a first product was launched in December 2021 in collaboration with a fashion company, Gina Tricot. It contributed with technical validation in the industrial environment and customer demand validated market potential, but no user tests were performed on a larger scale. The suitability of the technology for textile fiber recycling could only be confirmed at a level of interest and not through technical validation, as the incentives for reuse are clearer.

Expected results and effects: ** Denna text är maskinöversatt ** - Product and application tests performed against end customers on a small scale, but without demonstration of redesign

- Textile recycling is the focus only later in the development, as evaluation showed stronger incentives for reuse of textiles - Business model is further evaluated to suit broader customer segments. - Decoloration method adapted to area of use and requires further development - Product and certification perspective changed since project start

Approach and implementation: ** Denna text är maskinöversatt ** - Application tests with fashion companies were carried out during the project, completed in Dec 2021 - Understanding of textile recycling and technical limitations led to the conclusion of a focus on textile reuse.

- Evaluation of business model takes place incessantly, new customer segments must be analyzed to find the right business.

- Internal and external technology development were intertwined during the project, with the objective of developing the product in close collaboration with industry.