AttributDo: A Digital Gamified UX Solution for Sustainable Quality Attributes Definition in Automotive Industry

Purpose and goal:

Our primary goals during this project have not been changed. We tested gamification strategies, usability approaches and gathered rich target group (engineers) data. However, it’s become clear that both companies

need a robust and quantifiable complete vehicle attributes verification system. Automotive professionals require Software-as-a-Service (SaaS) cloud-based system to perform and report a complete vehicle verification task. Today we see AttributDo mobile application design just as a part of a larger system that we hope to address in the continuation of this call.

Expected results and effects:

We confirmed the advantages using the Perceived Quality Attributes Importance Ranking (PQAIR) Methodology for the design intent verification studies and identified the need for digitalization for the specific set of procedures related to the validation of design attributes. The AttributDo mobile application was tested in real life (using mobile phones) settings delivering various scenarios of design intent according to the PQAIR methodology with mobile swiping principles. We found that this dramatically enhanced the user experience.

Approach and implementation:

The project consisted of four work packages (WPs) where WP1 a definition of design intent at Geely Design and CEVT, including identification of the critical product quality attributes for the complete vehicle, specific component or vehicle’s area. The WP2 focused on the needs finding from Geely Design and CEVT. The WP3 involved the design and development of the AttributDo. Finally, all results from the project are validated and disseminated in WP4.