SENADA Indonesia Competitiveness

SENADA, a four-year project financed by the U.S.

Agency for International Development (USAID), generated growth, jobs, and income by increasing the competitiveness of Indonesias labor-intensive manufacturing industries, including footwear, furniture, garments, auto parts, and information and communications technology.

Having a thorough understanding of the actors and dynamics throughout a value chainfrom input suppliers to final retail customersis critical to bringing about growth and change.

SENADAs industry value chain approach focused on enterprises while incorporating the institutions and services integral to selected industries.

National, provincial, and local governments; universities; financial, business service, and technology providers; and other supporting institutions worked side-by-side with SENADA and Indonesian enterprises to improve productivity.