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Completed COLLABORATIVE R&D UKRI Gateway to Research

Digital places

£296.7K GBP

Funder Innovate UK
Recipient Organization Big Wave Media Limited
Country United Kingdom
Start Date Sep 30, 2024
End Date Feb 28, 2025
Duration 151 days
Data Source UKRI Gateway to Research
Grant ID 10119836
Grant Description

Our project will create an augmented reality platform, delivered via web apps, and enhanced by generative AI. QR markers placed in physical locations are scanned to load a web app that delivers content including generative AI video via augmented reality - overlaying content in the real world. We have sourced an initial location, which would run across 14 physical locations and would connect with a person of local and cultural importance.

Through generative voice and video AI we will seek to bring to life this person's story and experience of living in this area. This makes a direct connection to the place around the user and uses interactive and engaging content to bring history to life.

Our aim is to use creative digital technology to encourage physical activity (walking) with education in a fun way that benefits local tourism and creative sector. Using gamification users check off markers as they go, opening opportunities for corporate sponsorship or community interest groups to sustain the project beyond the initial year. We see a broad demographic for the project, from young people to cultural explorers and casual destination visitors.

The technology creates ways for people to connect with spaces in engaging ways.

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