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Completed COLLABORATIVE R&D UKRI Gateway to Research

Immersive exhibition stands

£500K GBP

Funder Innovate UK
Recipient Organization Digital Resilience Uk Ltd
Country United Kingdom
Start Date Aug 31, 2024
End Date Dec 31, 2024
Duration 122 days
Data Source UKRI Gateway to Research
Grant ID 10119809
Grant Description

Our extended reality (XR) hybrid exhibition stands fundamentally changes the way companies engage with customers and the public at physical trade events. By engaging with XR headsets trade show delegates can access a far wider immersive experience than they would usually receive on a physical trade stand. At the heart of our innovation lies the creation of a 'digital twin' of physical trade stands, enabling delegates to interact with client products through XR headsets.

We have already successfully implemented this approach for a leading medical company, our proof of concept showcased interactive product exploration and virtual engagement with Key Opinion Leaders.

Building on this success, we aspire to further enhance our hybrid trade show solution by leveraging the mixed reality capabilities of the latest XR headsets to seamlessly blend the virtual and physical worlds. Using the headsets delegates will be able to interact with virtual models of clients' products while remaining within the physical trade stand.

Our goal is to scale this immersive experience across a range of sectors, offering a dynamic platform for product exploration and expert interaction, enhancing the overall trade show landscape.

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