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Completed COLLABORATIVE R&D UKRI Gateway to Research

Trustworthiness Evaluation of Self-Driving Vehicles using Gamification (TEASE)

£499.7K GBP

Funder Innovate UK
Recipient Organization Fidelis Ai Ltd
Country United Kingdom
Start Date Aug 31, 2024
End Date Feb 28, 2025
Duration 181 days
Data Source UKRI Gateway to Research
Grant ID 10118945
Grant Description

Fidelis AI finds self-driving vehicle technology to be opaque, not sufficiently marketed nor efficiently promoted. Most vehicle manufacturers offer 15-30-minute test drive sessions. This may be sufficient to test entertainment and driving comfort features.

However, potential customers require significantly more time to thoroughly test self-driving features and assess their safety. The absence of adequate testing opportunities may lead many potential customers to refrain from purchasing self-driving technologies, particularly given the significant additional costs associated with them. Fidelis AI believes that allowing customers more time to test self-driving technology could reverse this trend.

To make it economically viable for vehicle manufacturers, this additional testing could be conducted in digital environments.

The public funding provided by the TEASE project will greatly accelerate the development of digital technologies for customer testing of self-driving vehicles in safe virtual environments. Overall, this will adjust the levels of trustworthiness drivers have in self-driving technology before purchasing, leading to more informed and responsible owners of self-driving vehicles.

This creates greater safety for the public. This vision is in line with the key objectives of the central Government. The project will develop and demonstrate a virtual customer testing tool in the form of a game for self-driving vehicles.

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