Making Driving Safer with Augmented reality

€3.58M EUR

Funder	European Commission
Recipient Organization	Basemark Oy
Country	Finland
Start Date	Jun 01, 2024
End Date	May 31, 2026
Duration	729 days
Number of Grantees	2
Roles	Coordinator; Third Party
Data Source	European Commission
Grant ID	`101166533`

Grant Description

Basemark is a company with a mission to improve driving safety and enjoyment through Augmented Reality (AR), focusing on the automotive AR market.

Basemark aims to help automotive OEMs transition from traditional manufacturing to software-centric operations by providing software development tools.

Basemarks flagship product, Rocksolid AR Studio, simplifies AR development, testing, and deployment for both premium and non-premium vehicle models.In the automotive industry, there is a growing demand for advanced Human-Machine Interfaces (HMIs) utilizing AR technology, but there is a lack of tailored AR development tools.

Basemark aims to address this gap, with a potential 6.6 billion Total Addressable Market (TAM).