BLUE OCEANS STRATEGY FOR VALUE CREATION

BEAGLE proposes an innovative methodology for value creation from the uptake of the research results applying the Blue Ocean strategy.

It explores new market niches by fostering sustainable value chains in untapped markets, while promoting disruptive synergies and innovation.

This will be achieved through constructing a BEAGLE network of 3 universities, 1 technology centre, 1 innovating communities’ manager and 4 industry clusters with a work plan which will be implemented by the active participation of 240 professionals from 7 European countries, both innovators (from industry) and researchers (academia and tech centre) through the application to an ad hoc open call.

Multiple disciplines, sectors and geographic areas are called to connect and interact in this A-I BEAGLE community (mainly those of the participating entities).

By the end of the project the goal is to unveil 20 new market niches, the Blue Oceans, and to co-create 20 innovation proposals with specific roadmaps.To facilitate the co-creation experiment 12 Mixed Teams will be set, expert researchers and TTOs officers form the academia and the technology centre will merge with the cluster managers and their representatives from the industry clusters.

Those actors will lead, manage, and supervise the whole work plan starting by the recruitment of professionals from their own institutions (the mentioned open call), to actively join BEAGLE as participants of the proposed innovation funnel.

Three phases are planned: I) discovering opportunities through co-creation activities (workshops, survey, interviews, video-factsheets, system innovation approaches); II) co-creating the innovation proposals; and III) consolidating 20 new innovative market niches to attract investment.A dedicated marketplace linked to the F6S platform (4.4 million members) will facilitate the implementation of the project and its further sharing of results and lessons learned, will ensure its continuity after the project’s funding period.