Beyond the Big Tech: Contentious Speech on Small Platforms

In 2022, following Elon Musks takeover of Twitter, users of the microblogging platform who feared a rise in far-right discourses with the new owners idiosyncratic free speech policies, announced their migration to Mastodona free, federated social networking service.

In 2021, in India, following Twitters actions against hateful speech, religious majoritarian actors rushed to secure their spot on Koo, a new homegrown platform.

In the UK, Britain First, a far-right movement known for its anti-immigration rhetoric, migrated to Gab (microblogging) and Telegram (messaging) after facing bans on Twitter and Facebook. Such emerging trends signal the growing importance of smaller social media platforms.

Drawing the focus on such platforms, this project sets up small platform discourse as an object of anthropological inquiry.

Grounded in anthropology and backed with policy analysis, algorithm auditing and computational natural language processing (NLP) and social network analysis (SNA), SMALLPLATFORMS will be the first study to explore small platforms in a cross-cultural framework spanning on-ground and online inquiries, and the global North (Germany, UK) and the South (Kenya, India).

Using a unique conceptual model that considers the restrictive and generative sides of small platform discourse as a dialectical relation, and explicating three structural tensions among global capital, technopolitics and speech regulation that underlie this relation, the project asks whether and in what ways forms of contentious speech are bound up with practices surrounding small platforms.

Through this empirical excavation with policy implications, the project will theorize digital discourse beyond the conceptual language of the centralizing Big Tech.

With extensive theoretical and comparative work on online speech, the PI will drive this research using networks and knowledge about the selected sites and the profound global dimensions of digital media.