Improve Interconnected innovation ecosystems supporting Actions for Citizen awareness and Twin Transition in the entire cosmetic value chain

ACTT4Cosmetics aims at fostering the creation of a more efficient, open, inclusive, and interconnected innovation ecosystem in the field of cosmetics across Europe by drawing on the strengths of existing ecosystems and by pulling in new, less well-represented stakeholders and less advanced innovation territories.

By implementing joint activities (between R&I actors, public authorities, and the private sector) towards innovation deployment, ACTT4Cosmetics aims to integrate the entire value chain of the cosmetic industry to implement structural changes such as digital and ecological transitions, but also innovation as a lever for sustainable growth to respond to the main local and EU challenges in the field of cosmetics for the benefit of the society.

To improve the digital and sustainability maturity and to find innovative sustainable solutions, the consortium will use ACTT4Cosmetics to inform the stakeholders, train the entire ecosystem through capacity building actions, boost sectorial and cross sectorial collaborations and share funding opportunities.ACTT4Cosmetics has 3 ambitious general objectives in line with the HORIZON-EIE-2022-CONNECT-02 call expectations: (i) Innovation deployment through digital transition in the Cosmetic sector, (ii) Reinforcing Green Transition in the cosmetic sector in order to fight climate change, (iii) Create consumer/citizen awareness of, implication in, and sensibilization on cosmetic industry.ACTT4Cosmetics gathers 8 partners and 2 associated partners from 6 countries.

The partners are very complementary as they have both common assets and separate key competences. An implementation plan is presented in the form of 7 work packages.

Synergy in communication and dissemination by the partners and stakeholders will permit to maximize the ACTT4Cosmetics project impact.

Solutions to overcome the fundamental barriers by creating an open, inclusive, efficient cosmetic ecosystem to go towards Digital, Green and Societal Transition all over Europe.