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Active HORIZON European Commission

A holistic frameWork with Anticounterfeit and inTelligence-based technologieS that will assist food chain stakehOlders in rapidly identifying and preveNting the spread of fraudulent practices.

€9.74M EUR

Funder European Commission
Recipient Organization University College Dublin, National University of Ireland, Dublin
Country Ireland
Start Date Mar 01, 2023
End Date Feb 28, 2026
Duration 1,095 days
Number of Grantees 49
Roles Participant; Associated Partner; Coordinator; Third Party
Data Source European Commission
Grant ID 101084265
Grant Description

WATSON provides a methodological framework combined with a set of tools and systems that can detect and prevent fraudulent activities throughout the whole food chain thus accelerating the deployment of transparency solutions in the EU food systems.

The proposed framework will improve sustainability of food chains by increasing food safety and reducing food fraud through systemic innovations that a) increase transparency in food supply chains through improved track-and-trace mechanisms containing accurate, time-relevant and untampered information for the food product throughout its whole journey, b) equip authorities and policy makers with data, knowledge and insights in order to have the complete situational awareness of the food chain and c) raise the consumer awareness on food safety and value, leading to the adoption of healthier lifestyles and the development of sustainable food ecosystems.

WATSON implements an intelligence-based risk calculation approach to address the phenomenon of food fraud in a holistic way.

The project includes three distinct pillars, namely, a) the identification of data gaps in the food chain, b) the provision of methods, processes and tools to detect and counter food fraud and c) the effective cross border collaboration of public authorities through accurate and trustworthy information sharing.

WATSON will rely upon emerging technologies (AI, IoT, DLT, etc.) enabling transparency within supply chains through the development of a rigorous, traceability regime, and novel tools for rapid, non-invasive, on-the-spot analysis of food products.

The results will be demonstrated in 6 use cases: a) prevention of counterfeit alcoholic beverages, b) preservation of the authenticity of PGI honey, c) on-site authenticity check and traceability of olive oil, d) the identification of possible manipulations at all stages of the meat chain, e) the improved traceability of high-value products in cereal and dairy chain, f) combat of salmon counterfeiting.

All Grantees

Migros Ticaret Anonim Sirketi; Consejeria de Medio Rural Y Cohesion Territorial Del Principado de Asturias; Allatorvostudomanyi Egyetem; Unione Nazionale Consumatori; Sintef Nord As; Societa Agricola Organizzazione Di Produttori Aprol Umbria Soc Cooperativa; Asociacion Para la Promocion Ygestion Igp Miel de Asturias; University College Dublin, National University of Ireland, Dublin; Ethniko Kentro Erevnas Kai Technologikis Anaptyxis; Euronews; Ecole Nationale Superieure Des Sciences Agronomiques de Bordeaux Aquitaine; Max Rubner Institut Bundesforschungsinstitut Fur Ernaehrung Und Lebensmittel; Diadikasia Business Consulting Symvouloi Epicheiriseon Ae; Teknologian Tutkimuskeskus Vtt Oy; Ethnicon Metsovion Polytechnion; Bayerisches Landesamt Fur Gesundheit Und Lebensmittelsicherheit; Inesc Tec - Instituto de Engenhariade Sistemas E Computadores, Tecnologia E Ciencia; Asociacion de Investigacion de Industrias Carnicas Del Principado de Asturias; Synelixis Lyseis Pliroforikis Automatismou & Tilepikoinonion Anonimi Etairia; The Lisbon Council for Economic Competitiveness Asbl; A.D.V.I.D. Associacao Para O Desenvolvimento Da Viticultura Duriense; Sintef As; Wellics Ltd; Fiskeridirektoratet; Zveza Potrosnikov Slovenije Drustvo; Forschungsinstitut Fur Biologischen Landbau Stiftung; Smart Agro Hub Anonymi Etairia; A. Espersen As; Ubitech Limited; Consiglio Nazionale Delle Ricerche; European Food Information Ressource Aisbl; Reframe Food Astiki Mi Kerdoskopiki Etairia; Mitera Gmbh; Humboldt-Universitaet Zu Berlin; Consejo Regulador de la Indicacion Geografica Protegida Miel de Asturias; Metro Anonymi Emporiki Kai Viomichaniki Etaireia Eidon Diatrofis Kai Oikiakis Chriseos; Resilience Guard Gmbh; Universitat Bayreuth; Bulgarian Wine Export Association; Hameen Ammatti-Instituutti Oy; Institut National de Recherche Pour L'Agriculture, L'Alimentation Et L'Environnement; Hermes As; Deco -Associacao Portuguesa Para Adefesa Do Consumidor; Netcompany-Intrasoft Sa; Iseki-Food - Europaische Gesellschaft Fur Die Integration Der Lebensmittelwissinschaft Und -Technolgie in Die Lebensmittelversorgungskette; Biocos Ike; Upc Konsultointi Oy; Jrc -Joint Research Centre- European Commission

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