Impact & Storytelling Articles
Transparency in Non-profit Communications: Building Trust Through Honesty
Donors reward honesty. Funders respect it. The Non-profits that communicate transparently build the deepest loyalty.
How to Build a Non-profit Content Calendar That Gets Followed
Content planning is the difference between consistent impact communication and sporadic posting that goes nowhere.
Social Media Strategy for Non-profits: Building Authentic Community Online
Social media that builds genuine community requires a different approach than broadcast communications. Here's how.
Writing a Non-profit Style Guide: Voice, Tone, and Consistency
Every word your organization publishes is a brand decision. A style guide ensures they are all the right ones.
Video Storytelling for Non-profits: How to Create Content That Moves People
Video is the most powerful storytelling medium available to non-profits. Here's how to use it well.
The Art of Beneficiary Story Collection: Ethical Guidelines for Non-profits
Beneficiary stories are your most powerful fundraising tool — and your greatest ethical responsibility.
SEO for Non-profits: Getting Your Mission Found Online
If your mission matters, it deserves to be found. A practical guide to search engine optimization for Non-profits.
Graphic Design Basics for Non-profit Communicators Without Design Training
You don't need to be a designer to produce communications that look professional. You need these principles.